I first had the idea to choose tennis as one of my main themes because it was a huge part of my childhood.
I love the sport and i think the movement and intense nature of it as a professional sport is something I could play with as a designer.
The only thing I disliked about tennis when I was younger, and still to this day is the idea the idea that it is merely a "rich man's" game. So by incorporating my second theme of "urban environment, I am excited to try and bring the two aspects together and somewhat change the way an audience would view tennis, through my brand.
Here is my first moodboard, based entirely on tennis, However, as my sports brand is a clothing one, I plan to do another on the more high-street, shopping side. With unique products and sports wear, and how each product is presented.
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